Jean Baptiste Ukwizabigira

Artificial intelligence is the new direction for future growth of today’s business landscape increasing customer satisfaction, systems efficiency and effectiveness, and data-driven decision making. It is a powerful tool to revolutionize business processes and create a competitive advantage. Through a desktop research approach review, this paper investigated the potential of AIbased models to improve performance creating business value through customer satisfaction by Rwandan companies. It examined the potential benefits of adopting AI-based models, and the challenges existing, and drew experience from success stories of Rwandan companies that are one step ahead of millions of steps to be taken. It revealed and concluded that artificial intelligence intelligence-based models create business value by increasing customer satisfaction through improved data-driven decision-making, customer interaction, processes, systems, and infrastructure. It concludes with why Rwandan companies need to position themselves to global competitive advantage by adopting artificial intelligence.